--- Marketing ---
Since 1995 our creative team has been helping professionals build their brand,
reputation, business, and income with cutting edge marketing ideas, concepts, strategies & solutions.
"Marketing is the Answer for business, products, services and you!"
- Danny Rocca, CreatiVerve
Consistently providing something of value, has helped us (CreatiVerve) build relationships
that have lead to clients repeat business and referrals through positive word of mouth marketing.
While marketing can be defined and described in many ways it can not be argued
that in some form; it is the reason people hear of a product, service, business or you! For this and other
reasons how a marketing campaign is created and implemented is very important and will most likely be the
difference between success or failure of any product, service, business or you.
Let us customize a strategy to get you the best possible results.
Contact us to find out
what we (CV360) can do for you, your business, product, and/or service. You may be surprised by how we can help.
--- Marketing Terms, Avenues, Options ---
Network Marketing
Referrals are the most powerful form of marketing that you can use and it's also the least expensive. Network Marketing
depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a
large number of friends, the overall growth snowballs very quickly. (Referrals, Customer Incentives, Word of Mouth,
Buzz, Viral)
Relationship Marketing
Relationship Marketing is key to every marketing plan and the the survival of any business. Customer service is an
integral part of a business and should not be seen as an extension of it. Since a business could not exist without
customers; a company's most vital asset is its customers. (Business to Consumer, Business to Business, Person to
Person)
Public Relations
Marketing experts will tell you that a well planned public relations campaign is often far more effective than
advertising. Promotion, Advertising and PR present the primary methods of communicating your message to your target
customers; when doing so it is important to have a solid understanding of how the press works.
Positioning
Positioning is the heartbeat of an effective communications plan. Positioning your product correctly can make a
significant difference in the success of your marketing campaign. A well-crafted positioning statement defines your
company's direction.
Guerrilla Marketing
Guerrilla Marketing is considered Marketing that is unconventional, non-traditional, not by-the-book, and extremely
flexible. This concept was created by Jay Conrad Levinson. It has become a phrase that has
taken on the meaning of: mean non-traditional, low-cost, highly effective marketing effort.
Direct Marketing
Direct Marketing is marketing directly to the consumer, as by direct mail or coupon advertising. Direct Marketing is
also the business of attempting to sell goods and services directly to customers either through mail order or
telephone sales rather than in a retail establishment. It is also marketing via a promotion delivered
directly to the individual prospective customer. (Brochure, Flyer, Postcard, Mailer, etc.)
Advertising
Advertising involves getting the word out concerning your business, product, or the services you are offering.
Advertising also involves the process of developing strategies such as ad placement, frequency, etc. Advertising
includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and the
Internet. Advertising is almost always the largest expense of most marketing plans.
mar·ket·ing
1: the systematic planning, implementation and control of a mix of business
activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of
products. 2: the total of activities involved in the transfer of goods from the producer or seller
to the consumer or buyer, including advertising, shipping, storing, and selling.
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